1、系統性原則。
The principle of system.

同時提供設計方案。設計實施單位應充分了解企業文化和企業機構及管理信息等基本情況，對營銷目標、行業競爭狀況、產品特征、用戶需求行為以及網站推廣運營等基本問題等要素融入到網站建設方案中。
At the same time provide design scheme. Design units should fully understand the basic situation of the enterprise culture and the enterprise organization and management of information, the goal of marketing, the industry competition situation, product characteristics, user demand behavior and website promotion operation basic elements into the website construction scheme.

2、完整性原則。
Integrity principle.

企業網站是企業在互聯網上的經營場所，應該為用戶提供完整的信息和服務：網站的基本要素合理、完整;網站的內容全面、有效;網站的服務和功能適用、方便;營銷型網站建設與網站運營維護銜接并提供支持。
Enterprise website is a place of business enterprises on the Internet, should provide complete information and services for users: the basic elements of the reasonable, complete website; website content comprehensive, effective and applicable function; service, web site to facilitate; marketing type website construction and website operation maintenance of cohesion and provide support.

3、簡單性原則。
The principle of simplicity.

在保證網站基本要素完整的前提下，盡可能減少不相關的內容、圖片和多媒體文件等，使得用戶以盡可能少的點擊次數和盡可能短的時間獲得需要的信息和服務。
In order to ensure the basic elements of a complete website, reduce as far as possible not related content, pictures and multimedia files, allows the user to as few clicks and the shortest possible time to obtain the required information and services.

4、適應性原則。
Adaptive principle.

企業網站的功能、內容、服務和表現形式等需要適應不斷變化的網絡營銷環境，網站應具有連續性和可擴展性。
Need to function, content, service and form of enterprise website to adapt to network marketing environment changes unceasingly, the website should have continuity and scalability.

5、友好性原則。
Friendly principle.

網站建設的友好性包括三個方面：對用戶友好——滿足用戶需求、獲得用戶信任;對網絡環境友好——適合搜索引擎檢索、便于積累網絡營銷資源;對經營者友好——網站便于管理維護、提高工作效率。
Friendly website construction includes three aspects: user friendly -- to meet the needs of users, get the user trust; on the network environment friendly -- for search engine retrieval, easy to accumulate network marketing resources; efficiency of operator friendly -- site easy to management and maintenance, improve.